Synergy Commercial Advisors Raleigh-Durham Commercial Real Estate Thursday, November 20, 2008   

 


your vision. our energy.

Founding Principles

  • Relationships…Relationships…Relationships – Synergy Commercial Advisors focuses on growing local relationships of all shapes and sizes.  Surprisingly, this is contrary to what many real estate firms tell their production people, often setting minimum square footage targets for tenant representation assignments or focusing resources outside the local market.  It’s quite simple to us; we are in the business of growing relationships and understand the mark of our success lies in achieving longstanding client relationships through a consistent track record of superior service.
  • Experienced Advocacy – Synergy Commercial Advisors has a team of real estate professionals that have served the needs of Fortune 500 companies, venture backed start-ups and institutional/entrepreneurial owners of real estate.
  • Integrity – Our founders, as well as our real estate professionals, are widely respected in the marketplace for their integrity and commitment to aggressive advocacy on behalf of their clients.
  • Superior Service – The reality is that superior service is in large part about effort, experience and commitment.  Synergy Commercial Advisors has carefully constructed an experienced team of enthusiastic, high-energy, technologically savvy commercial real estate professionals who know how to get things done.   Furthermore, the firm has expended great energy and resources to equip their professionals with superior technology platforms that drive efficiency and disseminate large quantities of information to our clients in ‘manageable’ and effective doses. 
  • Proactive Approach – Our real estate professionals are proactive as they pursue business.  They understand the value of a comprehensive lease review and often times bring the initial opportunity to the client given specific market conditions that exist.   
  • Maximum Market Information – Clients need practical, timely market information to make the most informed decision.  Synergy Commercial Advisors delivers this information in a wide array of customized formats through numerous channels to their clients.  
  • Selling the Informed Decision – The job of a real estate professional is not to fixate on a property/tenant or show any bias; but rather to provide the client with the most relevant and accurate information that enables them to make the most informed decision possible at that moment in time.  If a client makes a timely, informed decision, then the real estate professional has done his job well.  Too many real estate brokers sell expectations of a rate or a term rather than adhering to a methodical process that ultimately results in the client making an informed decision.  Expectation selling or well-intentioned predictions by even the most seasoned brokerage professionals can lead to major disappointments for their clients.
  • Creativity – Creativity is one of the foundations of our corporate approach to business.  In today’s fast paced business environment, many brokers cannot keep up with the demands of their clients; our creativity demonstrates a proactive approach that sends a clear message to the client that the real estate professional is willing to spend time on a customized solution to earn/keep the relationship. 
  • Balance – Synergy Commercial Advisors encourages all its real estate professionals to maintain a proper balance between all the areas of life that are important.  Proper life balance ensures sustainable happiness and greater life fulfillment.  It also leads to more productive time at work or at play.   
  • Go “Green” – The commercial real estate industry is close to a “tipping point” concerning the impact of commercial development and construction on the environment.  In larger markets across the country the demand for LEED certified buildings and/or construction upfits is significant as the industry works to reduce the inherent impact of commercial development on the environment.  At Synergy Commercial Advisors, we believe conservation and environmental values will be one of the most dynamic factors shaping the commercial real estate industry over the next decade, and as such, we are committed to embodying all the characteristics of a good corporate citizen as it relates to the environment.

Synergy Commercial Advisors
3005 Carrington Mill Blvd.
Suite 510
Morrisville, NC 27560
P 919.439.5150
F 919.439.5160
   
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